History
The working title of the show was Cream of Coward, but Coward cabled the producers three months before the opening from his home in Jamaica suggesting Cowardy Custard. He vetoed an alternative suggestion, This Is Noël Coward, which he said was too close to "This Was Noël Coward".
Telling the story of Coward's life through song and biographical snippets, the revue was billed as "An entertainment featuring the words and music of Noël Coward". The Coward numbers featured are songs and scenes from Coward's works of the 1920s to the 1960s, including You were there, "Mad About the Boy"; "The Stately Homes of England", "I Wonder What Happened to Him?" and, perhaps most memorably, "Marvellous Party" (sung by Patricia Routledge in the original production). The revue also contains previously unpublished material, excerpts of plays and dialogues, material from Coward's autobiographies and some of his poems. Sketches featured include scenes from Shadow Play.
The original production and opened at the Mermaid Theatre, London, on 10 July 1972 as part of the 1972 City of London Festival and ran for over a year for a total of 405 performances. It was directed by Wendy Toye and employed a cast of twelve (six men and six women), featuring Routledge, Derek Waring, John Moffatt, Elaine Delmar, Una Stubbs, Jonathan Cecil, Peter Gale, Anna Sharkey, Geoffrey Burridge, Laurel Ford, Tudor Davies and Olivia Breeze. The musical director was John Burrows. After its run in London, the show toured the UK with different cast members. It has since been produced by amateur groups. Also in 1972, a revue on similar lines, Oh, Coward!, played in New York at the New Theatre, achieving 294 performances.
A recording of the original London production of Cowardy Custard was made by RCA. The production also spawned a book called Cowardy Custard: The World of Noël Coward.
A new version of the show, revised by Strachan, was toured in the UK in spring 2011, starring Dillie Keane and Kit and The Widow, with Stuart Neal and Savanna Stevenson. It includes unpublished material and excerpts from Coward’s diaries and memoirs, as well as the songs and scenes. Charles Spencer in The Daily Telegraph wrote, "This loving tribute to Noël Coward … now revised for a smaller cast ... is a classy delight … from Dillie Keane's hilariously hooting, rubber-legged drunk-act during 'I've Been to a Marvellous Party' ... to Kit Hesketh-Harvey's amazing hip-swivelling during the Latin American number 'Nina'."
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