Coupon

In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.

Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet, directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.

In government, a coupon is a paper certificate used to administer a benefit or permission.

Read more about CouponPronunciation, Types and Uses, Delivery Methods, Taxation, Trading

Other articles related to "coupon, coupons":

Love Coupon - Motivation
... Love coupons are seen as a romantic way to pamper one's lover or to reinforce and heat up a relationship ... A love coupon can be also seen as a sign of trust between partners ... The receiver of the love coupon may choose to redeem it at a time of his choice providing no restrictions apply ...
Coupon Leverage
... Coupon leverage, or leverage factor, is the amount by which a reference rate is multiplied to determine the floating interest rate payable by an inverse floater ... As an example, an inverse floater with a multiple may pay interest at the rate, or coupon, of 22 percent minus the product of 2 times the 1-month London Interbank Offered Rate (LIBOR) ... The coupon leverage is 2, in this example, and the reference rate is the 1-month LIBOR ...
Love Coupon - Educational Use
... A variant of the love coupon concept can be used by parents as an educational and relationship building tool ... Parents can use this kind of coupon to get over communication barriers with their children and to assure the children of their love ... Such a coupon can promise time for activities together, uninterrupted time for discussions or it can send a message hard to communicate in person ...
Coalition Coupon
... The ‘Coalition Coupon’, often referred to as ‘the coupon’, refers to the letter sent to parliamentary candidates at the United Kingdom general election, 1918 endorsing them as official ... Receiving the coupon was interpreted by the electorate as a sign of patriotism that helped candidates gain election, while those who did not receive it had a more difficult ... As a result the 1918 general election has become known as 'the coupon election' ...
Coupon - Trading
... Coupon manufacturers may or may not place restrictions on coupons limiting their transferability to ensure the coupons stay within the targeted market ... are not universal and are difficult and/or costly to enforce, limited coupon trading is tolerated in the industry ... Organized coupon exchange clubs are commonly found in regions where coupons are distributed ...