County Connection - Amigos de Viajar

Amigos De Viajar

In 2006, the County Connection partnered with Moore & Associates, Inc., a public transit marketing firm, to develop and produce a targeted Spanish language outreach program. This resulted in the transit agency's Amigos de Viajar program. The program was created to provide one-on-one instructional outreach to Spanish-speaking persons within Concord's Monument Corridor community. As a result, 12 volunteers were trained in how to provide fellow community members with trip planning assistance. The volunteers, identified by their high-visibility yellow vests, can be seen at area bus stops, transit centers, and aboard the County Connection's buses. Developed in support of the program, Moore & Associates scripted and produced a nine-minute film outlining the public transportation options in Contra Costa County, benefits of utilizing public transportation, detailed illustrations on how to ride transit, and options with connecting transit systems - including BART and AC Transit, among others. The film was printed to DVD and distributed to organizations throughout the Monument community and greater Concord.