Decline of Western Music and The Cowboy Ballad
By the late 1960s, Western music, in particular the cowboy ballad, was in decline. Relegated to the "country and Western" genre by marketing agencies, popular Western recording stars released albums to only moderate success. Rock-and-roll dominated music sales, and Hollywood recording studios dropped most of their Western artists. The shift in country music production to Nashville also played a role, where the Nashville sound, country rock, and rockabilly music styles predominated over both 'cowboy' artists and the more recent Bakersfield sound. The latter was largely limited to Buck Owens, Merle Haggard, and a few other bands. In the process, country and western music as a genre lost most of its southwestern, ranchera, and Tejano musical influences. However the cowboy ballad and honky-tonk music would be resurrected and reinterpreted in the 1970s with the growth in popularity of "outlaw country" music from Texas and Oklahoma.
Read more about this topic: Country Music
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“The decline of the aperitif may well be one of the most depressing phenomena of our time.”
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“An accent mark, perhaps, instead of a whole western accent—a point of punctuation rather than a uniform twang. That is how it should be worn: as a quiet point of character reference, an apt phrase of sartorial allusion—macho, sotto voce.”
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“It is hard to describe the thrill of creative joy which the artist feels when the conviction seizes her that at last she has caught the very soul of the character she wishes to portray, in the music and action which reveal it.”
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“I am a cowboy in the boat of Ra. Lord of the lash,
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“During the cattle drives, Texas cowboy music came into national significance. Its practical purpose is well known—it was used primarily to keep the herds quiet at night, for often a ballad sung loudly and continuously enough might prevent a stampede. However, the cowboy also sang because he liked to sing.... In this music of the range and trail is “the grayness of the prairies, the mournful minor note of a Texas norther, and a rhythm that fits the gait of the cowboy’s pony.””
—Administration in the State of Texa, U.S. public relief program (1935-1943)