Competition
Countdown's main competitors are Foodstuffs-owned full-service supermarket New World and discount supermarket Pak'n Save.
In terms of pricing, Countdown generally places on par with New World or in between the two. In a September 2009 Consumer magazine survey, Countdown was placed third in Auckland, with a basket of 40 brand items costing $136, four dollars behind New World and $21 behind Pak'n Save. A year earlier in September 2008, a Consumer magazine survey placed Countdown second in Auckland, with a basket of 15 private label items costing $38.24, only $0.91 behind fellow Progressive brand Woolworths (the Woolworths store in question has since become a Countdown), and $1.87 ahead of the nearest rival, Pak'n Save.
Read more about this topic: Countdown (supermarket)
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