Sponsors
The show has been sponsored by the following companies over the years:
| Sponsor | Start Date | End Date | Notes |
|---|---|---|---|
| The Times | 22 August 1994 | 30 September 1994 | First sponsor of Countdown |
| Seven Seas | 11 January 1999 | 28 April 2000 | Anagram puzzles (similar to the "Teatime Teaser", but of varying word length) were set at the end of Part One, with the solution displayed before Part Two, along with the caption "Did you get it?". |
| Lyons Corner House Cakes | 18 May 2000 | 14 August 2000 | Each day's advertising was associated with a particular product, as follows: French Sandwich (Monday), Cup Cakes (Tuesday), Swiss Roll (Wednesday), Viennese Whirls (Thursday), Battenberg (Friday). |
| Flora ProActiv | 31 October 2000 | 27 April 2001 | Sponsorship gone by 21 June 2001. |
| Kellogg's All-Bran | 22 October 2001 | 18 October 2002 | Last sponsor in the Richard Whiteley era. |
| Specsavers Opticians | 6 February 2006 | 7 February 2007 | The only sponsor of the Des Lynam era. |
| Digital UK | 5 March 2007 | 4 March 2008 | Not technically a sponsor. Last sponsor of the Des O'Connor era. |
| Ibuleve Gel | 1 May 2009 | 12 May 2010 | First sponsor of the Jeff Stelling era. |
| Vitabiotics | 17 May 2010 | current | Several different products have been advertised so far: Wellwoman; Wellman; Jointace; Pregnacare; Osteocare; Visionace; Cardioace; Wellkid; Menopace; Immunace; and Neurozan. |
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