Cotton Incorporated aims "To increase the demand for and profitability of cotton through research and promotion." and "To ensure that cotton remains the first choice among consumers in apparel and home products." The organization is funded by cotton growers in the United States through per-bale assessments on producers and importers levied by the Cotton Board, which reports to the United States Department of Agriculture.
The Cotton Research and Promotion Act of 1966 enabled the establishment of Cotton Incorporated in 1970.
The company has helped cotton increase market share in fabrics since it was enacted, both through the branding of cotton with the "Seal of Cotton" and improved technology. The successful campaign was the first commodity brand.
Cotton Incorporated's world headquarters are located in Cary, North Carolina and offices are located in New York, Mexico City, Hong Kong, Shanghai, and Osaka. Cotton Incorporated works with the Cotton Council International.
Its current television ads feature famous singers and, in some cases, actresses making their singing debuts, promoting Cotton via their Fabric Of Our Lives campaign.
Famous quotes containing the words cotton and/or incorporated:
“The white American man makes the white American woman maybe not superfluous but just a little kind of decoration. Not really important to turning around the wheels of the state. Well the black American woman has never been able to feel that way. No black American man at any time in our history in the United States has been able to feel that he didn’t need that black woman right against him, shoulder to shoulder—in that cotton field, on the auction block, in the ghetto, wherever.”
—Maya Angelou (b. 1928)
“At most, the greatest persons are but great wens, and excrescences; men of wit and delightfull conversation, but as moales for ornament, except they be so incorporated into the body of the world that they contribute something to the sustentation of the whole.”
—John Donne (c. 1572–1631)