History
Bruno and Sergio Costa founded a coffee roastery in Lambeth, London in 1971, supplying local caterers and coffee shops with their slow-roasted blend mocha Italia. Costa branched out to retailing coffee in 1978, when their first store opened in Vauxhall Bridge Road, London.
In 1995, the business was acquired by Whitbread, becoming a wholly owned subsidiary. In 2009 Costa celebrated the opening of their 1,000th store - in Cardiff. In December 2009, Costa Coffee agreed to acquire Coffee Heaven for £36 million, adding 79 stores in central and eastern Europe. By the end of 2010 the company had overtaken Starbucks in the UK, reaching a 37.6% market share measured by revenues.
Read more about this topic: Costa Coffee
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“Tell me of the height of the mountains of the moon, or of the diameter of space, and I may believe you, but of the secret history of the Almighty, and I shall pronounce thee mad.”
—Henry David Thoreau (1817–1862)
“The history of the Victorian Age will never be written: we know too much about it.”
—Lytton Strachey (1880–1932)
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)