Characteristics
Corporate sites differ from electronic commerce, portal, or sites in that they provide information to the public about the company rather than transacting or providing other services. The phrase is a term of art referring to the purpose of the site rather than its design or specific features, or the nature, market sector, or business structure of the site operator.
Nearly every company that interacts with the public has a corporate site or else integrates the same features into its other websites. Large companies typically maintain a single umbrella corporate site for all of their various brands and subsidiaries.
A recent study (April 2012) of corporate websites FT Bowen Craggs Web Effectiveness Index 2012 was published by The Financial Times. Further information is available to download by the authors of the study.
Read more about this topic: Corporate Website