Concept
Corporate identity is often viewed as being composed of three parts:
- Corporate design (logos, uniforms, corporate colours etc.)
- Corporate communication (advertising, public relations, information, etc.)
- Corporate behavior (internal values, norms, etc.)
Read more about this topic: Corporate Identity
Famous quotes containing the word concept:
“Jesus abolished the very concept of “guilt”Mhe denied any cleavage between God and man. He lived this unity of God and man as his “glad tidings” ... and not as a prerogative!”
—Friedrich Nietzsche (1844–1900)
“I was thinking what an interesting concept it is to eliminate the writer from the artistic process. If we can just get rid of these actors and directors, maybe we got something here.”
—Michael Tolkin, U.S. screenwriter, and Robert Altman. Griffin Mill (Tim Robbins)
“The heritage of the American Revolution is forgotten, and the American government, for better and for worse, has entered into the heritage of Europe as though it were its patrimony—unaware, alas, of the fact that Europe’s declining power was preceded and accompanied by political bankruptcy, the bankruptcy of the nation-state and its concept of sovereignty.”
—Hannah Arendt (1906–1975)