La Otra Mitad de La Gloria (The other half of glory) is a promotional Spanish phrase used in the context of winning or attempting on winning the Copa Sudamericana. It is a term widely used by Latin American media. The tournament itself has become highly regarded among its participants since its inception. In 2004, Cienciano's conquest of the trophy ignited a party across Peru. The Mexican football federation regards Pachuca's victory in 2006 as the most important title won by any Mexican club. Sports Illustrated qualified Arsenal, unlikely contenders for the 2007 edition, as "the underdog that couldn't be stopped". Internacional, following a dismal 2007 season, resurged with the 2008 title to eventually win the 2010 Copa Libertadores.
Read more about this topic: Copa Sudamericana