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Coors sponsored Premiership side Chelsea FC 1994–1997, the last competitive game that the club wore shirts bearing Coors as sponsors being the 1997 FA Cup Final in which they beat Middlesbrough 2-0 to end their 26-year wait for a major trophy.
Current twin company Carling was title sponsor of the Premier League from 1993–2001 and since 2003 has sponsored the Football League Cup. The two brands are also former sponsors of Rangers and Celtic. The clubs have worn strips with Coors Light logos for exhibitions in North America; while elsewhere, the strips promoted Carling, which is not offered in the U.S.
Coors is also the "Official" beer sponsor of NASCAR and formerly the NFL until Bud Light replaced it in 2011.
Coors and/or Molson are beer sponsors of the NHL's Colorado Avalanche, Detroit Red Wings, Phoenix Coyotes, San Jose Sharks and all six Canadian teams. The company owns 20% of the Montreal Canadiens with the Molson family owning the other 80%, having purchased the shares from Colorado's George Gillett in 2009.
In addition to its official NASCAR sponsorship, Coors Light has regularly sponsored cars in the series, most recently for Chip Ganassi Racing. Drivers to have Coors backing have included David Stremme, Bill Elliott (Bill Elliott won the Winston Million in 1985 and the 1988 Winston Cup Championship), Robby Gordon, Sterling Marlin, Kyle Petty, and Regan Smith. Coors is the title sponsor of the pole award in the NASCAR Sprint Cup and Nationwide Series.
Coors is also the official beer of the Professional Rodeo Cowboys Association (PRCA).
Coors holds the naming rights to Coors Field in Denver, Colorado, home of the Colorado Rockies baseball team.
The Coors Events Center on the campus of the University of Colorado at Boulder in Boulder, Colorado is named after Coors.
The Coors Life Direction Center of Regis University is also named after Coors.
Coors has sponsored English rugby league side Workington Town from the 2007 season, as well as British Ice Hockey Team, The Belfast Giants.
Coors was the main sponsor for the Coors Cycling Team (late 1980s to mid-1990s) and the sponsor for the major U.S. cycling event the Coors Classic, which ran from 1980-1988.
Coors is a sponsor of English Rugby Union team Gloucester; both Coors and Gloucester RFC were founded in 1873. Coors, through product line Worthingtons, brews a special beer 'Kingsholm Ale' which is sold in the stadium. The Worthington logo is featured on the Gloucester uniform.
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