History
Cool Earth was founded in 2007 by the businessman Johan Eliasch and MP Frank Field out of their common interest in protecting the rainforest. They argued that it was unacceptable that the 20% of carbon emissions created by tropical deforestation were ignored by the Kyoto protocol and that urgent, direct action was needed to put a stop to deforestation, as it could take up to 20 years to get an idea adopted by the political bureaucracy. Both men wanted to enable individuals to sponsor a piece of the rainforest and be engaged directly in the rainforest’s preservation, helping to prevent climate change.
Read more about this topic: Cool Earth
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