Activities
Cool Earth promotes the ethos that rainforests should be worth more standing than cut down. They claim to secure threatened rainforest that, within 18 months or less, would otherwise be sold to loggers and ranchers. The charity works with rainforest communities and employs local people to protect the forests which enables them to get income from the forest without cutting it down. The charity works closely with Fauna and Flora International on their Awacachi project.
In 2008 Cool Earth teamed up with Tropicana in the US and launched Rainforest Rescue, to help protect the Amazon rainforest. By buying specially marked packages of Tropicana Pure Premium Juice and redeeming the code on the package, supporters are able to save their own patch of the rainforest.
Cool Earth is also affiliated with Red Sky snacks. For every 150g or 40g pack Red Sky sells, 10 sq ft (0.93 m2) or 5 sq ft (0.46 m2) of rainforest respectively is protected.
Cool Earth is also supported by Brother printers who have protected 1000 acres of rainforest in partnership with Cool Earth. Other companies partnering with Cool Earth include Birmingham International Airport, the Co-operative Bank and Head.
Cool Earth also receives donations and is supported by various smaller companies such as coffee company www.office-coffee.co.uk, glue company www.bal-adhesives.co.uk, printing company www.printware.co.uk, martial arts shoe company www.yellowmountain.co.uk, and herbal supplier www.sexyherbs.co.uk.
Read more about this topic: Cool Earth
Famous quotes containing the word activities:
“Love and work are viewed and experienced as totally separate activities motivated by separate needs. Yet, when we think about it, our common sense tells us that our most inspired, creative acts are deeply tied to our need to love and that, when we lack love, we find it difficult to work creatively; that work without love is dead, mechanical, sheer competence without vitality, that love without work grows boring, monotonous, lacks depth and passion.”
—Marta Zahaykevich, Ucranian born-U.S. psychitrist. “Critical Perspectives on Adult Women’s Development,” (1980)
“Both at-home and working mothers can overmeet their mothering responsibilities. In order to justify their jobs, working mothers can overnurture, overconnect with, and overschedule their children into activities and classes. Similarly, some at-home mothers,... can make at- home mothering into a bigger deal than it is, over stimulating, overeducating, and overwhelming their children with purposeful attention.”
—Jean Marzollo (20th century)
“The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind.”
—Sigmund Freud (1856–1939)