Activities
Cool Earth promotes the ethos that rainforests should be worth more standing than cut down. They claim to secure threatened rainforest that, within 18 months or less, would otherwise be sold to loggers and ranchers. The charity works with rainforest communities and employs local people to protect the forests which enables them to get income from the forest without cutting it down. The charity works closely with Fauna and Flora International on their Awacachi project.
In 2008 Cool Earth teamed up with Tropicana in the US and launched Rainforest Rescue, to help protect the Amazon rainforest. By buying specially marked packages of Tropicana Pure Premium Juice and redeeming the code on the package, supporters are able to save their own patch of the rainforest.
Cool Earth is also affiliated with Red Sky snacks. For every 150g or 40g pack Red Sky sells, 10 sq ft (0.93 m2) or 5 sq ft (0.46 m2) of rainforest respectively is protected.
Cool Earth is also supported by Brother printers who have protected 1000 acres of rainforest in partnership with Cool Earth. Other companies partnering with Cool Earth include Birmingham International Airport, the Co-operative Bank and Head.
Cool Earth also receives donations and is supported by various smaller companies such as coffee company www.office-coffee.co.uk, glue company www.bal-adhesives.co.uk, printing company www.printware.co.uk, martial arts shoe company www.yellowmountain.co.uk, and herbal supplier www.sexyherbs.co.uk.
Read more about this topic: Cool Earth
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