Conviction politics refers to the practice of campaigning based on a politician's own fundamental values or ideas, rather than attempting to represent an existing consensus or simply take positions that are popular in polls.
On the right, the term has been adopted by politicians like Margaret Thatcher, who declared "I am not a consensus politician. I am a conviction politician" upon assuming leadership of the Conservative Party in 1975. On the left, it was vocally supported by Paul Wellstone, whose Wellstone Action now trains future politicians in his theory of conviction politics.
Read more about Conviction Politics: Theory, History, Criticisms
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“Hardly a man in the world has an opinion upon morals, politics or religion which he got otherwise than through his associations and sympathies. Broadly speaking, there are none but corn-pone opinions. And broadly speaking, Corn-Pone stands for Self- Approval. Self-approval is acquired mainly from the approval of other people. The result is Conformity.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)