Methods of Increasing Conversion Rates in E-commerce
Among the many actions taken to attempt to increase the conversion rate, these are the most relevant:
- Generate user reviews of the product or service
- clear distinction of the website for a certain conversion goal (e.g. "increase sign-ins for newsletter")
- Improve and focus the content of the website (which may include text, pictures and video) to target conversion
- Increase usability to reduce the barriers to conversion
- Improve site navigation structure so that users can find and browse without thinking too much about where to click
- Improve credibility and trust by showing third-party trust logos and by good site design
- use AIDA (attention, interest, desire, action) to move the user through the conversion funnel
Read more about this topic: Conversion Rate
Famous quotes containing the words methods of, methods, increasing, conversion and/or rates:
“Methods of thought which claim to give the lead to our world in the name of revolution have become, in reality, ideologies of consent and not of rebellion.”
—Albert Camus (1913–1960)
“Crime is terribly revealing. Try and vary your methods as you will, your tastes, your habits, your attitude of mind, and your soul is revealed by your actions.”
—Agatha Christie (1891–1976)
“Good government cannot be found on the bargain-counter. We have seen samples of bargain-counter government in the past when low tax rates were secured by increasing the bonded debt for current expenses or refusing to keep our institutions up to the standard in repairs, extensions, equipment, and accommodations. I refuse, and the Republican Party refuses, to endorse that method of sham and shoddy economy.”
—Calvin Coolidge (1872–1933)
“The conversion of a savage to Christianity is the conversion of Christianity to savagery.”
—George Bernard Shaw (1856–1950)
“[The] elderly and timid single gentleman in Paris ... never drove down the Champs Elysees without expecting an accident, and commonly witnessing one; or found himself in the neighborhood of an official without calculating the chances of a bomb. So long as the rates of progress held good, these bombs would double in force and number every ten years.”
—Henry Brooks Adams (1838–1918)