Measures
For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line.
For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behavior.
Read more about this topic: Conversion Rate
Famous quotes containing the word measures:
“I was surprised by Joe’s asking me how far it was to the Moosehorn. He was pretty well acquainted with this stream, but he had noticed that I was curious about distances, and had several maps. He and Indians generally, with whom I have talked, are not able to describe dimensions or distances in our measures with any accuracy. He could tell, perhaps, at what time we should arrive, but not how far it was.”
—Henry David Thoreau (1817–1862)
“the dread
That how we live measures our own nature,
And at his age having no more to show
Than one hired box should make him pretty sure
He warranted no better,”
—Philip Larkin (1922–1985)
“Away with the cant of “Measures, not men!”Mthe idle supposition that it is the harness and not the horses that draw the chariot along. No, Sir, if the comparison must be made, if the distinction must be taken, men are everything, measures comparatively nothing.”
—George Canning (1770–1827)