Measures
For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line.
For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behavior.
Read more about this topic: Conversion Rate
Famous quotes containing the word measures:
“thou mayst know,
That flesh is but the glass, which holds the dust
That measures all our time;”
—George Herbert (1593–1633)
“the dread
That how we live measures our own nature,
And at his age having no more to show
Than one hired box should make him pretty sure
He warranted no better,”
—Philip Larkin (1922–1985)
“There are other measures of self-respect for a man, than the number of clean shirts he puts on every day.”
—Ralph Waldo Emerson (1803–1882)