Conventional Wisdom - Origin of The Term

Origin of The Term

The term is often credited to the economist John Kenneth Galbraith, who used it in his 1958 book The Affluent Society:

It will be convenient to have a name for the ideas which are esteemed at any time for their acceptability, and it should be a term that emphasizes this predictability. I shall refer to these ideas henceforth as the conventional wisdom.

The term in actuality is much older and dates at least to 1838.

Conventional wisdom was used in a number of other works prior to Galbraith, occasionally in a positive or neutral sense, but more often pejoratively. However, previous authors used it as a synonym for 'commonplace knowledge'. Galbraith specifically prepended 'The' to the phrase to emphasize its uniqueness, and sharpened its meaning to narrow it to those commonplace beliefs that are also acceptable and comfortable to society, thus enhancing their ability to resist facts that might diminish them. He repeatedly referred to it throughout the text of The Affluent Society, invoking it to explain the high degree of resistance in academic economics to new ideas. For these reasons, he is usually credited with the invention & popularization of the phrase in modern usage.

Read more about this topic:  Conventional Wisdom

Famous quotes containing the words origin of the, origin of, origin and/or term:

    In the woods in a winter afternoon one will see as readily the origin of the stained glass window, with which Gothic cathedrals are adorned, in the colors of the western sky seen through the bare and crossing branches of the forest.
    Ralph Waldo Emerson (1803–1882)

    In the woods in a winter afternoon one will see as readily the origin of the stained glass window, with which Gothic cathedrals are adorned, in the colors of the western sky seen through the bare and crossing branches of the forest.
    Ralph Waldo Emerson (1803–1882)

    The origin of storms is not in clouds,
    our lightning strikes when the earth rises,
    spillways free authentic power:
    dead John Brown’s body walking from a tunnel
    to break the armored and concluded mind.
    Muriel Rukeyser (1913–1980)

    It’s given new meaning to me of the scientific term black hole.
    Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)