Service Providers
Google AdSense was the first major contextual advertising network. It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate Google bot, Mediabot, that indexes the content of a webpage. Recent technology/service providers have emerged with more sophisticated systems that use language-independent proximity pattern matching algorithm to increase matching accuracy.
Since the advent of AdSense, Yahoo! Publisher Network, Microsoft adCenter, Advertising.com Sponsored Listings (formerly Quigo) and others have been gearing up to make similar offerings.
Read more about this topic: Contextual Advertising
Famous quotes containing the words service and/or providers:
“We could not help being struck by the seeming, though innocent, indifference of Nature to these men’s necessities, while elsewhere she was equally serving others. Like a true benefactress, the secret of her service is unchangeableness. Thus is the busiest merchant, though within sight of his Lowell, put to pilgrim’s shifts, and soon comes to staff and scrip and scallop-shell.”
—Henry David Thoreau (1817–1862)
“Good guilt is a product of love and responsibility. It is a natural, positive instinct that parents and good child care providers have. If bad guilt is a monster, good guilt is a friendly fairy godmother, yakking away in your head to keep you alert to the needs of your baby.”
—Jean Marzollo (20th century)