Service Providers
Google AdSense was the first major contextual advertising network. It works by providing webmasters with JavaScript code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate Google bot, Mediabot, that indexes the content of a webpage. Recent technology/service providers have emerged with more sophisticated systems that use language-independent proximity pattern matching algorithm to increase matching accuracy.
Since the advent of AdSense, Yahoo! Publisher Network, Microsoft adCenter, Advertising.com Sponsored Listings (formerly Quigo) and others have been gearing up to make similar offerings.
Read more about this topic: Contextual Advertising
Famous quotes containing the words service and/or providers:
“The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of his country; but he that stands it NOW deserves the love and thanks of man and woman.”
—Thomas Paine (1737–1809)
“Good guilt is a product of love and responsibility. It is a natural, positive instinct that parents and good child care providers have. If bad guilt is a monster, good guilt is a friendly fairy godmother, yakking away in your head to keep you alert to the needs of your baby.”
—Jean Marzollo (20th century)