Contextual may refer to:
- Contextual advertising, advertisements based on other content displayed
- Contextual design, user-centered design process developed by Hugh Beyer and Karen Holtzblatt
- Contextual inquiry, user-centered design method, part of the contextual design methodology
- Contextual learning, learning out-side the classroom
- Contextual Theatre, form of theatre
- Comparative contextual analysis, methodology for comparative research