Opportunities and Threats
The next step, after the trend analysis and competitor analysis are conducted, is to determine threats and opportunities posed by the market. The trends analysis revealed a set of trends that can influence the business in either a positive or a negative manner. These can thus be classified as either opportunities or threats. Likewise, the competitor analysis revealed positive and negative competition issues that can be classified as opportunities or threats.
Read more about this topic: Context Analysis
Famous quotes containing the word threats:
“Among the best traitors Ireland has ever had, Mother Church ranks at the very top, a massive obstacle in the path to equality and freedom. She has been a force for conservatism, not on the basis of preserving Catholic doctrine or preventing the corruption of her children, but simply to ward off threats to her own security and influence.”
—Bernadette Devlin (b. 1947)