Other Influences
Consumer behaviour is influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings. Psychological factors include an individuals motivation, perception, attitude and belief, while personal factors include income level, personality, age, occupation and lifestyle.
Behaviour can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors.
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Famous quotes containing the word influences:
“Professors of literature, who for the most part are genteel but mediocre men, can make but a poor defense of their profession, and the professors of science, who are frequently men of great intelligence but of limited interests and education, feel a politely disguised contempt for it; and thus the study of one of the most pervasive and powerful influences on human life is traduced and neglected.”
—Yvor Winters (1900–1968)
“I don’t believe in villains or heroes, only in right or wrong ways that individuals are taken, not by choice, but by necessity or by certain still uncomprehended influences in themselves, their circumstances and their antecedents.”
—Tennessee Williams (1914–1983)