Other Influences
Consumer behaviour is influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings. Psychological factors include an individuals motivation, perception, attitude and belief, while personal factors include income level, personality, age, occupation and lifestyle.
Behaviour can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors.
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Famous quotes containing the word influences:
“Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each. Let them be your only diet drink and botanical medicines.”
—Henry David Thoreau (1817–1862)
“Nothing changes more constantly than the past; for the past that influences our lives does not consist of what actually happened, but of what men believe happened.”
—Gerald W. Johnson (1890–1980)