View of Consumers
Some activists perceive the consumer public as unthinking, ignorant, and routine in their thoughts of consumption. Activist accounts describe these people as unreflective and unwilling to “consider” their habits and lifestyles. They may be believed to not insert moral or social ideas into their consumption. Other perceptions of customers are also expressed by activists, including the idea that consumers are submissive to corporations. The activists themselves may be described as dominating and oppressive to the consuming public.
Read more about this topic: Consumer Activism
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