View of Consumers
Some activists perceive the consumer public as unthinking, ignorant, and routine in their thoughts of consumption. Activist accounts describe these people as unreflective and unwilling to “consider” their habits and lifestyles. They may be believed to not insert moral or social ideas into their consumption. Other perceptions of customers are also expressed by activists, including the idea that consumers are submissive to corporations. The activists themselves may be described as dominating and oppressive to the consuming public.
Read more about this topic: Consumer Activism
Famous quotes containing the words view of, view and/or consumers:
“He, who, in view of its inconsistencies, says of human nature the same that, in view of its contrasts, is said of the divine nature, that it is past finding out, thereby evinces a better appreciation of it than he who, by always representing it in a clear light, leaves it to be inferred that he clearly knows all about it.”
—Herman Melville (1819–1891)
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—Susan Sontag (b. 1933)
“The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.”
—Umberto Eco (b. 1932)