The Opponent: Corporate Elites
The ability to have a visible, clear, and despicable target for an enemy allows for unification and mobilization of activists. Religious terms, such as David and Goliath, may also be used to help motivate others to join in the struggle. Activists may also target multiple corporations and describe them as their rival. Links have been by those within the social movement between the temptations provided by the corporate opponents and the weaknesses of public consumers.
Read more about this topic: Consumer Activism
Famous quotes containing the word corporate:
““It’s hard enough to adjust [to the lack of control] in the beginning,” says a corporate vice president and single mother. “But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.””
—Anne C. Weisberg (20th century)