The Opponent: Corporate Elites
The ability to have a visible, clear, and despicable target for an enemy allows for unification and mobilization of activists. Religious terms, such as David and Goliath, may also be used to help motivate others to join in the struggle. Activists may also target multiple corporations and describe them as their rival. Links have been by those within the social movement between the temptations provided by the corporate opponents and the weaknesses of public consumers.
Read more about this topic: Consumer Activism
Famous quotes containing the word corporate:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)