Organizing Consumer Movements
Meetings of consumer movements may include encouraging reflexivity, the discussion of how consumerism is viewed by the activists and by the target audience, capitalism, and the broadcasting of the differences between the activists and most people. Some meetings falter from accomplishing set goals, such as organizing leafleting activities, and focus on accelerating the growth of reflective thinking about consumption. Most behavior was found to be focused on assigning positive meanings of awakening to the collective identity of activists.
Protests are used by the activists in the social movement in order to gain political influence. By gaining this control, new political opportunities and resources become available to the group, who can use them for their benefit. This allows for more mobilization by supporters, both inside and outside the group, to protest and get their message heard.
Read more about this topic: Consumer Activism
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