Consumer Activism - Objectives and Tactics

Objectives and Tactics

Goals include making goods and services available to consumers safer, better quality, environmentally friendly, and more readily available.

The activists and consumers in the movement hope to provide security and healthy standards for employed consumers. The state should protect against profiteers, disease, unemployment, and market fluctuations. Consumer movements challenge social order and transform it through the propagation of ideologies of consumption in hopes of dramatically changing mainstream views. The ideal goal is to push consumers to question the morality of a purchased product's origins.

Consumer activist tactics can include boycotts, petitioning the government, media activism, and organizing interest groups.

Notable consumer activists include Carol Foreman, Marc Kasky, Richard M. Kessel, Virginia H. Knauer, Eileen Hoats, Ralph Nader, Frances Perkins, Michael Pertschuk, Peter A. Peyser.

Notable consumer organizations include Public Citizen, Consumers Union, and Consumer Federation of America.

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Famous quotes containing the word objectives:

    Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.
    Friedrich Nietzsche (1844–1900)