Consumers Seen As Adversaries
The consuming public has the potential to become involved in the activists’ cause. However, this same public is often described as selfish and lazy by the social movement’s members. Consumers react to the movement’s message as one of elitist and overzealous, while others interpret their goals as attempts to limit free choices of the public. Dialogue amongst the activists also helps distinguish the members from the consumers. Conversations may contain stereotypical constructions that help with this differentiation.
Read more about this topic: Consumer Activism
Famous quotes containing the words consumers and/or adversaries:
“The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad.”
—Umberto Eco (b. 1932)
“The rule is perfect: in all matters of opinion our adversaries are insane.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)