Conservas Ramirez - Internationalization

Internationalization

Ramirez is present in the Portuguese market and in 37 international markets with a range of 55 canned fish varieties and an average of 10 different brands. Ramirez’s internationalisation process, which has been distinguished by the Portuguese Industrial Association, began at the end of the 19th century and has been based on a strong own brand policy, creating and commercialising brands such as Cocagne in the Benelux countries (exported since 1906 and which recently marked 100 years of activity in the leadership of that market), Tomé in the Philippines, Canada and the USA, Al Fares in the Arab world, or Gabriel in South Africa, which have become synonymous with excellence, and are unrivalled in the respective local canned fish markets. Exportation of Ramirez’s canned fish products continues to grow apace, solidifying the continued presence of the Ramirez brand in the markets of Austria, Spain, Belgium, Holland, Luxembourg, France, Brazil, England, Switzerland, South Africa, Canada, USA, Venezuela, Angola, Mozambique, Germany, Israel, Japan, China and Australia, among others.