Consciousness raising (also called awareness raising) is a form of political activism, popularized by United States feminists in the late 1960s. It often takes the form of a group of people attempting to focus the attention of a wider group of people on some cause or condition. Common issues include diseases (e.g. breast cancer, AIDS), conflicts (e.g. the Darfur genocide, global warming), movements (e.g. Greenpeace, PETA, Earth Hour), and political parties or politicians. Since informing the populace of a public concern is often regarded as the first step to changing how the institutions handle it, raising awareness is often the first activity in which any advocacy group engages
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“Every epoch which seeks renewal first projects its ideal into a human form. In order to comprehend its own essence tangibly, the spirit of the time chooses a human being as its prototype and raising this single individual, often one upon whom it has chanced to come, far beyond his measure, the spirit enthuses itself for its own enthusiasm.”
—Stefan Zweig (18811942)