Connotation (semiotics)
In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group.
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Famous quotes containing the word connotation:
“One of the great triumphs of the nineteenth century was to limit the connotation of the word “immoral” in such a way that, for practical purposes, only those were immoral who drank too much or made too copious love. Those who indulged in any or all of the other deadly sins could look down in righteous indignation on the lascivious and the gluttonous.... In the name of all lechers and boozers I most solemnly protest against the invidious distinction made to our prejudice.”
—Aldous Huxley (1894–1963)