Confirmation Bias - Consequences - in Self-image

In Self-image

Social psychologists have identified two tendencies in the way people seek or interpret information about themselves. Self-verification is the drive to reinforce the existing self-image and self-enhancement is the drive to seek positive feedback. Both are served by confirmation biases. In experiments where people are given feedback that conflicts with their self-image, they are less likely to attend to it or remember it than when given self-verifying feedback. They reduce the impact of such information by interpreting it as unreliable. Similar experiments have found a preference for positive feedback, and the people who give it, over negative feedback.

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