Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“The Goddamn human race deserves itself, and as far as I’m concerned it can have it.”
—Elizabeth Janeway (b. 1913)
“Finding the perfect balance is getting harder and harder. We need to teach our children to be cautious without imparting fear, to learn right from wrong without being judgmental, to be assertive but not pushy, to stick to routines without sacrificing spontaneity, and to be determined but not stubborn.”
—Fred G. Gosman (20th century)