Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“The Goddamn human race deserves itself, and as far as I’m concerned it can have it.”
—Elizabeth Janeway (b. 1913)
“We Americans are supposed to be overly concerned about the child. But actually the intelligent care of children in our society is balanced by a crass indifference to the helplessness of infancy and youth. Cruelty to children has become more widespread but less noticed in the general unrest, the constant migration, the family disintegration, and the other manifestations of a civilization that has been torn away from its original moorings.”
—Agnes E. Meyer (1887–1970)