Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“We disparage reason.
But all the time it’s what we’re most concerned with.
There’s will as motor and there’s will as brakes.
Reason is, I suppose, the steering gear.”
—Robert Frost (1874–1963)
“And wow he died as wow he lived,
going whop to the office and blooie home to sleep and
biff got married and bam had children and oof got fired,
zowie did he live and zowie did he die,”
—Kenneth Fearing (1902–1961)