Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“To-day there is hardly a woman of intelligence in all America ... who is not definitely and actively concerned in some social interest, who does not recognize some duty besides those incident to her own blood relationship.”
—Charlotte Perkins Gilman (1860–1935)
“Much is made of the accelerating brutality of young people’s crimes, but rarely does our concern for dangerous children translate into concern for children in danger. We fail to make the connection between the use of force on children themselves, and violent antisocial behavior, or the connection between watching father batter mother and the child deducing a link between violence and masculinity.”
—Letty Cottin Pogrebin (20th century)