Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“Art is identical with a state of capacity to make, involving a true course of reasoning. All art is concerned with coming into being ... for art is concerned neither with things that are, or come into being, by necessity, nor with things that do so in accordance with nature.”
—Aristotle (384–323 B.C.)
“Unfortunately, life may sometimes seem unfair to middle children, some of whom feel like an afterthought to a brilliant older sibling and unable to captivate the family’s attention like the darling baby. Yet the middle position offers great training for the real world of lowered expectations, negotiation, and compromise. Middle children who often must break the mold set by an older sibling may thereby learn to challenge family values and seek their own identity.”
—Marianne E. Neifert (20th century)