Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“Our vulgar perception is not concerned with other than vulgar phenomena.”
—Samuel Beckett (1906–1989)
“Unconditional love is loving your kids for who they are, not for what they do.... I don’t mean that we like or accept inappropriate behavior, but with unconditional love we love the children even at those times when we dislike their behavior. Unconditional love isn’t something you will achieve every minute of every day. But it is the thought we must hold in our hearts every day.”
—Stephanie Martson (20th century)