Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“Our vulgar perception is not concerned with other than vulgar phenomena.”
—Samuel Beckett (1906–1989)
“You must not feel too anxious about the little folks with you.... Their little peculiarities, which with your older judgment do not seem favorable, will gradually disappear as they get older. It is best to overlook most things, and not be too solicitous about perfection. I am afraid you will think I will spoil our children by too little government. Perhaps we do err on the other side, but you must come down and instruct us.”
—Rutherford Birchard Hayes (1822–1893)