Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“To-day there is hardly a woman of intelligence in all America ... who is not definitely and actively concerned in some social interest, who does not recognize some duty besides those incident to her own blood relationship.”
—Charlotte Perkins Gilman (1860–1935)
“In the event of an oxygen shortage on airplanes, mothers of young children are always reminded to put on their own oxygen mask first, to better assist the children with theirs. The same tactic is necessary on terra firma. There’s no way of sustaining our children if we don’t first rescue ourselves. I don’t call that selfish behavior. I call it love.”
—Joyce Maynard (20th century)