Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“From the moment of birth, when the stone-age baby confronts the twentieth-century mother, the baby is subjected to these forces of violence, called love, as its mother and father have been, and their parents and their parents before them. These forces are mainly concerned with destroying most of its potentialities. This enterprise is on the whole successful.”
—R.D. (Ronald David)
“Stand up and bless the Lord,
Ye children of His choice;
Stand up, and bless the Lord your God
With heart, and soul, and voice.”
—James Montgomery (1771–1854)