Power
Another element of compliance-gaining was produced in the early 1960s, as French and Raven were researching the concepts of power, legitimacy, and politeness. They identified five influential aspects associated with power, which help illustrate elements of the study of compliance. The fives bases of power are as follows:
1. Reward Power: A person with reward power has control over some valued resource (e.g., promotions and raises).
2. Coercive Power: A person with coercive power has the ability to inflict punishments (e.g., fire you.)
3. Expert Power: Expert power is based on what a person knows (e.g., you may do what a doctor tells you to do because they know more about medicine that you do).
4. Legitimate Power: Legitimate power is based on formal rank or position (e.g., you obey someone’s commands because they are the vice president in the company for which you work).
5. Referent Power: People have referent power when the person they are trying to influence wants to be like them (e.g., a mentor often has this type of power).
(French & Raven, 1960)
Read more about this topic: Compliance Gaining, Compliance
Famous quotes containing the word power:
“What breadth, what beauty and power of human nature and development there must be in a woman to get over all the palisades, all the fences, within which she is held captive!”
—Alexander Herzen (1812–1870)
“Suddenly I realized the power I held, the power to rule, to make the world grovel at my feet. We’ll soon put the world right now, Kemp. You and I.”
—R.C. Sherriff (1896–1975)
“In this our talking America, we are ruined by our good nature and listening on all sides. This compliance takes away the power of being greatly useful.”
—Ralph Waldo Emerson (1803–1882)