A smaller organized league, the Association of Independent Competitive Eaters (AICE), established by competitive eater Arnie "Chowhound" Chapman, also sanctions contests. Chapman was a former IFOCE member who defected to form an independent league after disputes over IFOCE contractual restrictions.
AICE, which adopted the title All Pro Eating Promotions in 2008, differs from the IFOCE with its adherence to "picnic style" competitive eating rules in addition to being the most recognized competitive eating organization that allows independent competitive eaters to participate (independent competitive eaters are not under any contractual obligation). Picnic style rules pay "respect to the food and maintains the integrity and dignity and public reputation of that food item." Under these rules, the league forbids the dunking of any contest foods in water, a practice used by many IFOCE eaters, and one believed to speed the chewing and swallowing process. All Pro Eating Promotions is the only competitive eating organization that provides sanctioned independent competitive eating events that specifically follow picnic style rules.
In 2009, competitive eater Coondog O'Karma joined Chapman as a partner, and took over as Director of Operations for AICE. Arnie "Chowhound" Chapman retired from All Pro Eating Promotions in August, 2011 and Todd "The Hungry Genius" Greenwald took over the full role of Chairman of All Pro Eating Promotions / AICE.
In 2010, AICE was joined by new eaters, former IFOCE members "Jammin" Joe Larue, Chris "The Mad Greek" Abatsas and newcomer "Munchin" Mike Longo.
The year started off with the USquare National Eating Championship in Madison Wisconsin. Ian The Invader Hickman won with 102 ounces of food court food in 8 mins.
On June 5th in Rockville Centre, NY "Munchin" Mike Longo won the National Cheese Steak Eating Championship with 4.05 cheese steaks eating in 7 mins.
"Munchin" Mike Longo also won the Little Jimmy's National Italian Ice Eating Championship again beating AICE eating star Ian The Invader Hickman and legendary eater King George Van Laar, eating 4lbs 1.25 ounces of Italian ice in 7 minutes.
In Middlebury. Connecticut The Caribbean Food Eating Championship took place where Joel The Cannon Podelsky won the National Bun and Cheese National Championship eating 40 ounces in 4 min and 43 sec. King George Van Laar won the National Beef Pattie Eating Championship eating 60oz of beef patties in 7 min 32 sec.
5th Annual American Meatball Eating Championship took place in Midlothian, Illinois. Bob “KILLER” Kuhns of Pittsburgh, PA took 1st with 36.5 meatballs in 7 minutes to win $1,000.
The 1st Annual Bobs Burgers Hamburger Eating Contest was located at the 2010 Comic Con in San Diego, CA and was won by David Coondog O'Karma eating 14.5 hamburgers.
The World Hands Free Pumpkin Pie eating contest was held in Clarence, NY. The world record for pumpkin pie was broken by Chris "The Mad Greek" Abatsas. He ate 5.5 lbs in 8 mins, beating 2nd place "Jammin" Joe Larue who ate 4.6 lbs.