5. Customer-Orientation Strategy
The goal of customer-orientation strategy, is to make the customers content. This strategy focuses on what the customer wants from the company and how to provide that. This strategy has been most effective with web based companies due to the one-to-one relationship.
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“That is the way of youth and life in general: that we do not understand the strategy until after the campaign is over.”
—Johann Wolfgang Von Goethe (1749–1832)