2. Differentiation Strategy
The goal of differentiation Strategy, is to provide products that are different and offer more/different features than the competitors. An example is Southwest Airlines, has differentiated itself from the airline industry through its low cost and express service features.
Read more about this topic: Competitive Advantage
Famous quotes containing the word strategy:
“Do you think that mere words are strategy and power for war?”
—Bible: Hebrew, 2 Kings 18:20.