2. Differentiation Strategy
The goal of differentiation Strategy, is to provide products that are different and offer more/different features than the competitors. An example is Southwest Airlines, has differentiated itself from the airline industry through its low cost and express service features.
Read more about this topic: Competitive Advantage
Famous quotes containing the word strategy:
“That is the way of youth and life in general: that we do not understand the strategy until after the campaign is over.”
—Johann Wolfgang Von Goethe (1749–1832)