Activities and Campaigns
COK's activities and campaigns include:
- Distribution of vegetarian dietary starter guides.
- Manufacturing and distributing pro-vegetarian commercials on television.
- Direct street canvassing and distribution of organization position materials.
- Protesting in front of restaurants.
- Distribution of vegetarian restaurant guides.
- Writing letters and op-ed to local newspapers.
- Restaurant outreach program advocating for restaurants to serve vegan food.
In 2005, egg producers dropped an "Animal Care Certified" label from their products after Compassion Over Killing filed a complaint with the Federal Trade Commission for false advertising on the part of the egg companies. Compassion Over Killing said that the egg label implied that the care of the animals had met a certain standard of animal conditions, which the egg producers had not; the National Advertising Review Board agreed that the label was deceptive. The FTC complaint was dropped when the egg industry agreed to exchange the label in favor of one stating, "United Egg Producers Certified".
The organization has since launched successful campaigns urging Morningstar Farms, Boca, and LightLife to use fewer eggs in their products.
At the 2009 Taking Action for Animals conference hosted by the Humane Society of the United States, Erica Meier introduced Compassion Over Killing's new campaign to urge Dunkin' Donuts to remove animal products from its donuts. Compassion Over Killing had already started a campaign for Dunkin' Donuts to stock soy milk in its shops, which the company did in certain regions.
Read more about this topic: Compassion Over Killing
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