Measurement
Through a qualitative and quantitative content analysis of scholarship on community and news media, community news media should (a) facilitate the process of negotiating and making meaning about community and (b) reveal or ensure understanding of community structure.
Community journalism would ideally reveal, or make individuals aware of, spaces, institutions, resources, events, and ideas that may be shared, and encourage such sharing. The practice should also facilitate the process of negotiating and making meaning about a community.
It is suggested that news media outlets do not choose to either practice community journalism exclusively or disregard it. Rather, media outlets generally engage in some degree of community journalism, as measured by the types of practices they follow and the intensity with which they follow them. A summated scale of multiple ordinal-level items would be an appropriate measure of community journalism. This is because community journalism is on a scale on which data is shown simply in order of magnitude since there is no standard of measurement of differences.
In addition, numerous studies in this analysis suggest that any scale measure of community journalism should accommodate the impact of the community’s power structure on news decisions and should address the need for inclusion of less powerful voices.
Read more about this topic: Community Journalism
Famous quotes containing the word measurement:
“That’s the great danger of sectarian opinions, they always accept the formulas of past events as useful for the measurement of future events and they never are, if you have high standards of accuracy.”
—John Dos Passos (1896–1970)