Communicus Case Studies
BMW Case Study
Fallon, Pat, and Senn, Fred. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage. Boston: Pat Fallon and Fred Senn, 2006: p. 139.
Chevron Case Studies
Winters, Lewis C. “Does it Pay to Advertise to Hostile Audiences with Corporate Advertising?” Journal of Advertising Research. June/July 1988.
Rydholm, Joseph. “Campaigning for the outdoors.” Quirk’s Market Research Review. March 2000.
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