The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).
CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code), through its Code Policy team. CAP also contains a Monitoring team, a Compliance team and a Copy Advice team.
Famous quotes containing the words committee of, committee, advertising and/or practice:
“What are men celebrating? They are all on a committee of arrangements, and hourly expect a speech from somebody. God is only the president of the day, and Webster is his orator.”
—Henry David Thoreau (1817–1862)
“The cemetery isn’t really a place to make a statement.”
—Mary Elizabeth Baker, U.S. cemetery committee head. As quoted in Newsweek magazine, p. 15 (June 13, 1988)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“In my practice I’ve seen how people have allowed their humanity to drain away. Only it happens slowly instead of all at once. I didn’t seem to mind.... All of us, a little bit. We harden our hearts. Grow callous. Only when we have to fight to stay human do we realize how precious it is to us, how dear.”
—Daniel Mainwaring (1902–1977)