The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).
CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code), through its Code Policy team. CAP also contains a Monitoring team, a Compliance team and a Copy Advice team.
Famous quotes containing the words committee, advertising and/or practice:
“The cemetery isn’t really a place to make a statement.”
—Mary Elizabeth Baker, U.S. cemetery committee head. As quoted in Newsweek magazine, p. 15 (June 13, 1988)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“In a sense that I am unable to explicate further, the proponents of competing paradigms practice their trades in different worlds.”
—Thomas S. Kuhn (1922)