The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).
CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code), through its Code Policy team. CAP also contains a Monitoring team, a Compliance team and a Copy Advice team.
Famous quotes containing the words committee of, committee, advertising and/or practice:
“The small creatures chirp thinly through the dust, through the night.
O mother
What shall I cry?
We demand a committee, a representative committee, a committee of investigation
RESIGN RESIGN RESIGN”
—T.S. (Thomas Stearns)
“The absence on the panel of anyone who could become pregnant accidentally or discover her salary was five thousand dollars a year less than that of her male counterpart meant there was a hole in the consciousness of the committee that empathy, however welcome, could not entirely fill.”
—Anna Quindlen (b. 1953)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“It is not always possible to predict the response of a doting Jewish mother. Witness the occasion on which the late piano virtuoso Oscar Levant telephoned his mother with some important news. He had proposed to his beloved and been accepted. Replied Mother Levant: “Good, Oscar, I’m happy to hear it. But did you practice today?””
—Liz Smith (20th century)