Committee of Advertising Practice

The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).

CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code), through its Code Policy team. CAP also contains a Monitoring team, a Compliance team and a Copy Advice team.

Famous quotes containing the words committee of, committee, advertising and/or practice:

    I find it profoundly symbolic that I am appearing before a committee of fifteen men who will report to a legislative body of one hundred men because of a decision handed down by a court comprised of nine men—on an issue that affects millions of women.... I have the feeling that if men could get pregnant, we wouldn’t be struggling for this legislation. If men could get pregnant, maternity benefits would be as sacrosanct as the G.I. Bill.
    Letty Cottin Pogrebin (20th century)

    In inner-party politics, these methods lead, as we shall yet see, to this: the party organization substitutes itself for the party, the central committee substitutes itself for the organization, and, finally, a “dictator” substitutes himself for the central committee.
    Leon Trotsky (1879–1940)

    Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.
    Alice Foote MacDougall (1867–1945)

    The mayor and Montaigne have always been two, with a very clear separation. For all of being a lawyer or a financier, we must not ignore the knavery there is in such callings. An honest man is not accountable for the vice or stupidity of his trade, and should not therefore refuse to practice it.
    Michel de Montaigne (1533–1592)