The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).
CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code), through its Code Policy team. CAP also contains a Monitoring team, a Compliance team and a Copy Advice team.
Famous quotes containing the words committee of, committee, advertising and/or practice:
“The small creatures chirp thinly through the dust, through the night.
O mother
What shall I cry?
We demand a committee, a representative committee, a committee of investigation
RESIGN RESIGN RESIGN”
—T.S. (Thomas Stearns)
“I find it profoundly symbolic that I am appearing before a committee of fifteen men who will report to a legislative body of one hundred men because of a decision handed down by a court comprised of nine men—on an issue that affects millions of women.... I have the feeling that if men could get pregnant, we wouldn’t be struggling for this legislation. If men could get pregnant, maternity benefits would be as sacrosanct as the G.I. Bill.”
—Letty Cottin Pogrebin (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“A little instruction in the elements of chartography—a little practice in the use of the compass and the spirit level, a topographical map of the town common, an excursion with a road map—would have given me a fat round earth in place of my paper ghost.”
—Mary Antin (1881–1949)