The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA).
CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and Sales Promotion (the CAP Code), through its Code Policy team. CAP also contains a Monitoring team, a Compliance team and a Copy Advice team.
Famous quotes containing the words committee of, committee, advertising and/or practice:
“What are men celebrating? They are all on a committee of arrangements, and hourly expect a speech from somebody. God is only the president of the day, and Webster is his orator.”
—Henry David Thoreau (1817–1862)
“The absence on the panel of anyone who could become pregnant accidentally or discover her salary was five thousand dollars a year less than that of her male counterpart meant there was a hole in the consciousness of the committee that empathy, however welcome, could not entirely fill.”
—Anna Quindlen (b. 1953)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“If you leave your work for one day, you’ll be out of practice for three.”
—Chinese proverb.