Commercial Radio Hong Kong - 903 Id Club

903 Id Club

"903id Club" is an organisation established by Radio 2, CRHK, where "id" stands for "I Dream", "I Discover", "I Dare" and "I Decide". 903id club aims at promoting local music and is a trend setter for local teenagers. For example, it is one of the organisers of <>, which attracts thousands of audience every year. It also promotes new movies and introduces the latest trend to the public. Besides, 903id club creates a channel for music and movie lovers to share their thoughts and interests. This once again shows CRP's emphasis on audience's involvement.

Moreover, 903id club is linked to several radio programmes, such as <> and some of the DJs of those programmes work on projects supported by the club. One of the very successful examples is the annual drama performance done by Sammy Leung Chi-Kin and Kitty Yuen Siu-Yee. Another success story is the boy group "I love you boyz" formed by popular DJs Jim Yan and Donald. The group is known for their exaggerating and eerie comedic image. High-profile DJ Jan Lamb has also hosted a series of stand-up comedy shows produced by CR Productions.

Also, members of 903id club can have discounts in various shops e.g. Laneige and join activities organised by the club. This reinforces the audience's sense of belonging to the channels.

Read more about this topic:  Commercial Radio Hong Kong

Famous quotes containing the word club:

    “The creation of “strong-minded” women, so-called, is due to the individualism of men, to the modern selfish and speculative spirit which absorbs everything within itself and leaves women nothing but self-assertion for their protection and support.”
    —“Jennie June” Croly 1829–1901, U.S. founder of the woman’s club movement, journalist, author, editor. Demorest’s Illustrated Monthly and Mirror of Fashions, p. 44 (February 1870)