About CCA's History
The organization developed out of work by Advertising Age magazine business journalist Michael Wilke, who was invited in 1996 by the New York City Gay & Lesbian Film Festival to present a worldwide history of LGBT representations in commercials. Wilke was already known for his work in writing about gay and lesbian matters in advertising. Wilke's video program, called "The Commercial Closet" appeared in 1997, then was widely presented at film festivals internationally, and in 2001 Wilke was funded by broadcast historian Michael Collins, then of Quinnipiac College of Connecticut, to start a full nonprofit organization by the same name The project was assisted by the pro-bono work of New York-based web development firm Mediapolis and designer Stephen Mack of Gnomist, to develop the first version of CCA's online advertising library and ad ratings system at CommercialCloset.org. Three years later, the name evolved to Commercial Closet Association to indicate that it was an organization and to distinguish from the educational programs it produced.
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