Promotion
It was announced in March 2006 that Stone Sour's second album, which was tentatively titled "Come What May," would be released on July 18, 2006. However, the release date for the album was pushed back until August 22. Due to the delay Stone Sour released a music video for the track "Reborn", which featured footage of the band working on the album in the studio. The cover artwork from the album was released online on May 20, 2006. Shortly after, it was confirmed by a representative from the band's record label Roadrunner that the release date had been brought forward, and the official release date would be August 1, 2006. On July 31, 2006, the day before its release the album was made available online for streaming in its entirety through AOL.
On May 22, 2006 the first single from the album, "30/30-150", was made available online as a free MP3 download. A music video for the single was shot with director P.R. Brown in Los Angeles, the video received a premier on MTV's Headbangers Ball on June 3, 2006. Prior to the release of the second single from the album, "Through Glass", radio stations throughout the US showed high support for the song. A music video for the single was shot with director Tony Petrossian and was released on June 9, 2006 online through Yahoo!. The third single from the album, "Sillyworld", began receiving radio airplay in November 2006. A music video for the single was shot in January 2007 and was released online on March 8, 2007. The fourth single from the album, "Made of Scars", featured a music video which was recorded live on April 7, 2007 and was posted online on June 5, 2007. The fifth and final single from the album, "Zzyzx Rd.", started receiving radio airplay in Fall 2007 and no music video was made for the single.
The band began touring in support of the album prior to its release, initiating touring with several free shows in the US. Followed by multiple appearances at festivals in Europe. They then joined Korn for their 2006 edition of Family Values Tour across the US, which featured 33 dates across 3 months. On August 8, 2006 Stone Sour made a special guest appearance on The Tonight Show with Jay Leno to promote and perform their second single "Through Glass." They also performed at the Japanese festival Summer Sonic midway through the Family Values Tour. Then through November and December 2006, Stone Sour joined Disturbed for their Music as a Weapon Tour. In January 2007 Stone Sour joined Evanescence for a Canadian tour, followed by a headlining tour of Europe. They then headlined the Spring 2007 Jägermeister Music Tour across the US, followed by headlining tours in Australia and Japan. They then started a tour in Europe playing festivals and select headline shows. They wrapped up touring in support of the album with a headlining tour in the US through August and September in 2007.
Read more about this topic: Come What(ever) May
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)