Services
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Xfinity is the name for the re-branded triple play services in Comcast's largest markets, which include the company's digital cable, cable Internet access, and cable telephone services. Smaller markets currently will retain the Comcast branding for all services until they have been upgraded to full digital services.
A major push involving the new Xfinity brand took place during the 2010 Winter Olympics coverage on NBC, which was in the early stages of a merger with Comcast. The company proposed adding more HD channels, foreign language programming, video on demand content (especially with the end of analog cable by 2012), and more programming on its Fancast.com video portal. Additionally, the company is likely to push faster Internet bandwidth along with DOCSIS 3.0 cable modem service where available under the new branding.
According to Comcast, the name Xfinity stands for infinite content choices and cross-platform features.
The Xfinity rebranding has been controversial since its introduction, said to be nothing more than an effort to sidestep the negativity of the "Comcast" brand name. In February 2010, TIME listed Xfinity at number 2 in their Top 10 Worst Corporate Name Changes list.
The name changes for each of the triple play services are as follows: Comcast Digital Cable is now called "Xfinity TV", Comcast Digital Voice is now called "Xfinity Voice", and Comcast High Speed Internet is now called "Xfinity Internet".
Comcast Business Class services remain under the "Comcast" name.
Read more about this topic: Comcast
Famous quotes containing the word services:
“It seems I impregnated Marge
So I do rather feel, by and large,
Some cash should be tendered
For services rendered,
But I can’t quite decide what to charge.”
—Anonymous.
“Men will say that in supporting their wives, in furnishing them with houses and food and clothes, they are giving the women as much money as they could ever hope to earn by any other profession. I grant it; but between the independent wage-earner and the one who is given his keep for his services is the difference between the free-born and the chattel.”
—Elizabeth M. Gilmer (1861–1951)
“Working women today are trying to achieve in the work world what men have achieved all along—but men have always had the help of a woman at home who took care of all the other details of living! Today the working woman is also that woman at home, and without support services in the workplace and a respect for the work women do within and outside the home, the attempt to do both is taking its toll—on women, on men, and on our children.”
—Jeanne Elium (20th century)