Column Inches and Editorial Content
Column inches are also used as an ad-hoc estimate of the importance of a news story and are also used to tell how much copy a reporter should write. This harks back to the paste up days, when in fact newspaper stories used to be printed on long strips of paper that were 1 column wide. The length would vary based on how long the story was.
The software used in most present-day newsrooms still measures column inches to give reporters and editors an estimate on how much space a story will take up on a page. Reporters usually refer to story lengths in inches, which actually refers to how many column inches a story takes up. Although it varies, it is generally agreed upon that there are 25-35 words in a column inch.
Newsroom staffers also measure items such as photographs and infographics using column inches.
Read more about this topic: Column Inch
Famous quotes containing the words column, inches, editorial and/or content:
“Resorts advertised for waitresses, specifying that they “must appear in short clothes or no engagement.” Below a Gospel Guide column headed, “Where our Local Divines Will Hang Out Tomorrow,” was an account of spirited gun play at the Bon Ton. In Jeff Winney’s California Concert Hall, patrons “bucked the tiger” under the watchful eye of Kitty Crawhurst, popular “lady” gambler.”
—Administration in the State of Colo, U.S. public relief program (1935-1943)
“A man finds room in the few square inches of the face for the traits of all his ancestors; for the expression of all his history, and his wants.”
—Ralph Waldo Emerson (1803–1882)
“I have been in the editorial business going on fourteen years, and it is the first time I ever heard of a man’s having to know anything in order to edit a newspaper.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“It is still not enough for language to have clarity and content ... it must also have a goal and an imperative. Otherwise from language we descend to chatter, from chatter to babble and from babble to confusion.”
—René Daumal (1908–1944)