History
National Brewing Company introduced Colt 45 in 1963. Previously, the only major national brand of malt liquor was Country Club. The label was designed with a kicking horse and horseshoe, a subtle reference to its "extra kick" compared to competing brands.
Listed on the Pabst website as a "Fun Fact", Colt 45 was named after running back #45 Jerry Hill of the 1963 Baltimore Colts and not the pistol or the revolver.
The label has a long-time advertising association with actor Billy Dee Williams, who has been seen in print ads, on billboards and in television ads for Colt 45 starting in the 1980s. The product's slogan during that era, as stated by Williams in his television commercials, was, "It works every time." Williams responded indifferently to criticism of his appearances in the liquor commercials. When questioned about his appearances is alleged to have said, "I drink, you drink. Hell, if marijuana was legal, I'd appear in a commercial for that too."
Read more about this topic: Colt 45 (malt Liquor)
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