Colours, Standards And Guidons
In military organizations, the practice of carrying colours, standards or guidons, both to act as a rallying point for troops and to mark the location of the commander, is thought to have originated in Ancient Egypt some 5,000 years ago. It was formalized in the armies of medieval Europe, with standards being emblazoned with the commander's coat of arms.
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“The technologist was the final guise of the white missionary, industrialization the last gospel of a dying race and living standards a substitute for a purpose in living.”
—Max Frisch (1911–1991)