Colors (TV Channel)

Colors (TV Channel)

Colors, (Hindi: कलर्स) known as Aapka Colors (Hindi: आपका कलर्स) in the United States and Canada, is a Hindi language Indian general entertainment channel based in Mumbai, part of the Viacom 18 family, which was launched on July 21, 2008.

On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka Colors (Your Colors) because of a clash with Colours TV. Amitabh Bachchan served as brand ambassador for the UK and USA launches.

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010. On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the VIEWASIA subscription package. EPG tests began on 4 January 2010 using the 9XM stream, followed by Colors' own video and audio on 8 January. Initially the channel was available free-to-air and then subsequently was added to the VIEWASIA package on 19 April 2010. Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.

Currently, the channel is featuring a number of successful shows, such as Bigg Boss, Balika Vadhu, Madhubala - Ek Ishq Ek Junoon, Uttaran, and Sasural Simar Ka. The channels' most popular show, Balika Vadhu & Uttaran has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch.