College of Business (James Madison University) - Academic Program

Academic Program

Each student majoring in one of the college's fields must take a core set of classes called the Bachelor of Business Administration Core. At the end of their sophomore year, students apply for admission into the College of Business. Admission into the college is competitive, and students must achieve a 2.7 grade point average in the COB prerequisite courses to be considered for admission. These classes are taken throughout the student's career culminating in a course called COB 300, which is a 12-credit integrated class where the student connects the fundamentals of business in four functional areas: management, marketing, operations, and finance. Students are separated into groups for the task of creating a business plan for a business they create. The grade on the business plan factors into the student's final grades in all four COB 300 courses.

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