The Mass
To the crowd and the public Blumer adds a third form of collective behavior, the mass. It differs from both the crowd and the public in that it is defined not by a form of interaction but by the efforts of those who use the mass media to address an audience. The first mass medium was printing.
Read more about this topic: Collective Behavior, Examples of Collective Behavior, Four Forms of Collective Behavior
Famous quotes containing the word mass:
“The great mass of people judge well of things, for they are in natural ignorance, which is man’s true state.”
—Blaise Pascal (1623–1662)
“The mass believes that it has the right to impose and to give force of law to notions born in the café.”
—José Ortega Y Gasset (1883–1955)