The Mass
To the crowd and the public Blumer adds a third form of collective behavior, the mass. It differs from both the crowd and the public in that it is defined not by a form of interaction but by the efforts of those who use the mass media to address an audience. The first mass medium was printing.
Read more about this topic: Collective Behavior, Examples of Collective Behavior, Four Forms of Collective Behavior
Famous quotes containing the word mass:
“Genius is present in every age, but the men carrying it within them remain benumbed unless extraordinary events occur to heat up and melt the mass so that it flows forth.”
—Denis Diderot (1713–1784)
“The mass never comes up to the standard of its best member, but on the contrary degrades itself to a level with the lowest.”
—Henry David Thoreau (1817–1862)